The taste was strong and light (not too salty) and the crunchy bits were a good size. We have some private investors but the company is still predominantly family-owned. ¼ cup rice malt syrup. Paul Raff founded his family food production business, Healthfarm Fine Foods, 15 years ago. I worked in the agricultural science area to start with. The Victorian government will offer residents $200 vouchers to spend at regional restaurants, pubs, hotels, wineries and small businesses in a bid to boost the regional economy. That business was Mayver’s—the brand of healthy spreads that is now the focus of Healthfarm Fine Foods’ operations. With 60% more crunch, this is THE natural peanut butter for the ultimate Peanut Butter fan who appreciates an extra chunky crunch. No additives Celebrity chef Pete Evans has been dropped by his publisher, major supermarkets and bookstores have removed his products from shelves, and now his pet food brand is disappearing from shops after he shared a neo-Nazi symbol on social media. It’s the same goodness of our other natural Peanut Butters with an extra natural source of dietary fibre from the peanut … Australian natural spread brand Mayver’s unveils two new peanut butters to add to their range – Skin on and Extra Crunchy. But it wasn’t until Raff and his family were presented with an opportunity to purchase the assets of one of its suppliers, a tahini producer that had been placed in receivership, that the current direction of the company was forged. The focus is the domestic market but we’re dipping our toes in the export waters. Add cinnamon, apple, Mayver’s peanut butter, vegetable oil and eggs to the blender and blend together until combined. It’s quite a powerful thing to have a quick snapshot of a health rating on our products. Visit CalorieKing to see calorie count and nutrient data for all portion sizes. Like all our other natural Peanut Butters, it contains absolutely no added oil, sugar, gluten, dairy, cholesterol or hardened fats. We bought this as our regular peanut butter was unavailable and this was on special. Read About B Corp. We started selling products into retail stores five years ago. We are definitely flexible when it comes to a business plan. Like all Mayvers' products, this spread has no added salt, sugar, hardened fats or artificial colours, flavours or preservatives. Visit CalorieKing to see calorie count and nutrient data for all portion sizes. B Corp proud. Great for busy active bodies that need an extra hit of protein. At Mayver's we're on a super tasty mission to bring back the goodness to Australia's kitchen tables! It was founded in 1897. It was a game changer for us. Vegan friendly, Mayver’s Dark Roasted Unsalted Peanut Butter. The peanuts are carefully selected then […] I was a little worried about the taste as it was a lot lighter in colour then our regular peanut butter. Combine all caramel ingredients in a saucepan and continuously stir for 3 minutes on a low heat. Telstra’s plan to split into three entities might be a win for shareholders, but its too late for competition and customers, Small business advocates welcome government push to delay super rise, It’s time to put Australia’s governments’ tradie fetish in the bin, Peter Strong: Australia Post has lost its way, and small businesses are the collateral damage. We want a jar of Mayver’s to be in every Australian pantry. Two new peanut butter varieties have just been introduced by Mayver’s; Skin On and Extra Crunchy. No hardened fats It will be harder for those products that are not healthy. ¼ cup vanilla protein powder. ... There’s no reason why Mayver’s Peanut Butter and Super Spread shouldn’t be in the mainstream aisles. Made in Port Melbourne with the same ‘Never Oily, Never Dry’ recipe you’ve always loved. Not only is it the best-tasting natural peanut butter on the market, it is also low in salt content with no processed ingredients. We also do PR, print media and promotions, and we still rely on word-of-mouth. Building upon the much loved original varieties, Mayver’s Skin On Peanut Butter is all about the extra nutrients, retaining its peanut skins when blended to pack 3.3g of fibre into each 20g serving. The use of peanuts dates to the Aztecs and Incas.. Marcellus Gilmore Edson of Montreal, Quebec, Canada, obtained a patent for a method of producing peanut butter from roasted peanuts using heated surfaces in 1884. Taste and Texture: The protein Peanut Butter is super thick, it’s perfect for spreading onto toast or fruit slices, and is great for adding into smoothies for an extra protein hit, with 32% protein per serve – (25% more than Mayver’s original PB). Our spreads started out in health sections but one of the main things we’ve done is selected some of the products with mainstream taste appeal and launched them into the main spreads category. Social media marketing is one element. We don’t have any plans to sell. Both the added thickness and the extra protein is gained through the addition of peanut flour. 100% NATURAL GOODNESS Mayver’s world-famous Natural Crunchy Peanut Butter is made in Australia from nothing but roasted peanuts and a pinch of sea salt. Just fill out the fields below and we'll send your friend a link to this article along with a message from you. Add the wet mixture into the large bowl of dry ingredients, add the chia seeds and dried cranberries and mix well with your hands until it comes together like cookie dough. PROTEIN. 3. We actually have around 20,000 Instagram followers which is terrific as they are really passionate about the brand. And my dad is still the chair of the company. When we took over the company it was essentially a manufacturer of food ingredients that were sold for industrial food applications in the food services market. I worked with farmers that grew speciality seed crops, particularly sesame seeds. Mayver’s Smooth Peanut Butter is super tasty roasted peanuts with sea salt. No Added Click for more. And the statistics show people who trial our products really love and understand the brand and there is an opportunity to leverage that same philosophy. We can make decisions quickly and take opportunities when they come along. We set about getting the product mix right, deleting lines that were not making money and cutting costs. Australia’s Favourite Peanut Butter is now Aussie owned by Bega. We still have a long way to grow. You'd need to walk 36 minutes to burn 128 calories. Mayver’s world-famous Natural Smooth Peanut Butter is made in Australia from nothing but roasted peanuts and a pinch of sea salt. We believe we can use our business as a force for good and we wear our B Corporation Certification as a badge of honor. All Rights Reserved. Mayver's Pure-State Peanut & Coconut The peanuts are carefully selected then lightly roasted, mixed with the […] Super tasty good-gut goodness is coming your way! The first few years were really challenging. I had worked in agriculture but I wanted to get further up the production chain. Deal: ½ Price Mayver's Natural Peanut Butter Varieties 375gm $2.50 @ Coles, Store: Coles, Category: Groceries Enjoy the wholesome goodness of natural peanuts which have simply been lightly roasted, crushed and blended with a dash of sea salt. You’ll also receive special offers from our partners. Australians are attached to other spreads but the whole idea behind us launching a healthy range came about because there is nothing in the spreads category that is particularly healthy. He has been a great mentor to me. Mayver’s world-famous Natural Crunchy Peanut Butter is made in Australia from nothing but roasted peanuts and a pinch of sea salt. Now in EXTRA large jars! Locally made The assets of the company were in distress and we had to work out what was wrong quickly. No added sugar. Our world famous Peanut Butters are made right here in Australia from nothing but roasted Peanuts and a pinch of sea salt! 100% NATURAL GOODNESS. We had to learn how to leverage all our know-how to get the full value of the brand. Original Click for more. All that’s changed is the name! Outer Layer. 1. From the way we’ve created and marketed the brand, we’ve got a lot of honest brand awareness and because it is a healthy food range, we get a lot of brand loyalty. Contains tryptophan and other feel-good chemicals as well as phytosterols and B-complex vitamins. This is why we've teamed up with our friends at @lovepbco and the peanut butter queen @raimeeleigh.fitfood to give away 2 prize packs including a selection of Mayvers new nut butters & PBCo Baking Mixes for you to share! We’ve also put health star ratings on our products under the government program to assist shoppers to quickly determine which products are healthier. We were two-and-a-half years in before we were cash flow positive. We don’t have a rigid plan that we stick to. What makes choosing the right peanut butter even harder is the fact it dances a fine line between health food and high in fat. The peanuts are carefully selected then lightly roasted, mixed with the finest sea salt and ground to perfection giving it a naturally sweet tasting, crunchy texture with a tiny zing! Mayver’s Hulled Tahini is made from just pure natural sesame seeds that have been water hulled and lightly toasted. There is potential to develop other brands in the future but the focus at the moment is continuing to push and create awareness for the Mayver’s brand. Slightly thicker than our Mayver’s Super Tasty Peanut Butter, it’s simply made from roasted peanuts, lightly crushed and blended with a dash of sea salt, but with extra big chunks of crunch. But the big turning point for us in terms of growth and where we are today was when we decided to change our strategy and develop a retail brand that we could market directly to retailers. There are 128 calories in 1 tablespoon (20 g) of Mayvers Dark Roasted Smooth Peanut Butter. I also had experience on the canola side.