THAT is what Starbucks chose to add to its corporate logo while looking for a symbol that would represent Seattle’s maritime heritage. However, it turns out, sirens did a lot more than use their signing voice to lure sailors to their deaths. The inspiration for this post came from a question that was asked on Quora about the hidden meaning and story of the Starbucks logo. The siren, as you may recall from Greek mythology, was an alluring and irresistible female figure, typically half-fish/half-women (the mermaid variety). On January 5, 2011, Starbucks unveiled a new logo which omitted the ring altogether; the siren in the circle thus became the entire logo, and was recolored in green as well. The badge of the coffee house, which today is definitely one of the most recognizable icons in the world, is a celebration of the company’s roots and traditions, though it … Sergey Kohl/Shutterstock. Not much has changed in the Starbucks logo since the creation of its original version in 1971. The original Starbucks logo was designed based on a sixteenth-century Nordic Woodcut”. Blogger Michael Krakovskiy did some research on the original Stabucks logo in 2005 and found that the company’s story — that the logo came from "a 16th century Norse woodcut of a … It refers to Viking-era Scandinavia. A modernized logo was introduced in 1987. The original "woodcut" logo has been moved to the Starbucks's Headquarters in Seattle. Starbucks branding is truly iconic. Terry Heckler sought something that pulled on the maritime history of Seattle. At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. He looked through “old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. The Starbucks Corporation is known as the largest coffeehouse company across the globe, with stores in more than 60 countries, including Japan, the United Kingdom, China, South Korea, Mexico, Thailand, and the Philippines. Even without seeing a logo, you can probably spot its drinks just by the color of the straw. What is the meaning of Starbucks? Who is the lady on the Starbucks logo? Since the launch of Starbucks in 1971, the Starbucks logo has always been a mermaid. The first Starbucks logo was around from 1971 to 1987. The logo was reported to be introduced in March to celebrate the company's 40th anniversary. In 1971, the Starbucks logo closely resembled the two-tailed Siren Melusine. The coffee chain logo features a siren from Greek mythology. It’s a two-tailed mermaid called, Siren. Starbucks Logo. The original logo, conceived in 1971, was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The evolution of the Starbucks logo design. She is holding up her two fish-tails in order to not-so-subtly expose her crotch. The evolution of the Starbucks logo will be important in the next section we explore the conspiracy theories around the symbology.