This report, produced on behalf of the TLG, gives an overview of tourism in Scotland, and is divided into three main sections: Infographic Text: Tourism Contributes Around £6BN Of GDP To The Scottish Economy, 5% Of The Total, Each Additional £100 Million Spent By Tourists Supports Around £65 Million Of GDP In The Wider Economy, Tourism Employs 207,000 People, Around One In 12 Jobs In The Economy, Tourism Employment Has Grown 12% Since 2011, Creating An Extra 20,000 Jobs, Over 9% Of The Sector’s Workforce Are Non- UK EU Nationals, Compared With 5% For Scotland As A Whole, There Are Over 14,000 Tourism Businesses In Scotland, Around One In 12 Of Scotland’s Registered Businesses, In 2016 Almost £4.8 Billion Was Spent By Overnight Visitors To Scotland, Over 2.7 Million Overseas Visitors Came To Scotland In 2016 – Up 17% Since 2011, In 2016, Scotland’s Top Five Markets For International Visitors Were: USA, Germany, France, Canada, Poland (By Volume) USA, Germany, Canada, Australia, Italy (By Value), Scotland Was Voted As The Most Beautiful And Most Welcoming Country In The World* By Rough Guide Readers In 2017, Scotland Is Home To Six UNESCO World Heritage Sites One Fifth Of The UK’s Total**, The National Museum Of Scotland And Edinburgh Castle Each Attracted Over 2 Million Visitors In 2017 – The Most Visited UK Attractions Outside Of London, Scotland Is The Home of Golf, Whisky & Tartan, *Source: Most Beautiful: https://www.roughguides.com/gallery/most-beautiful-country-in-the-world/ Most Welcoming: https://www.roughguides.com/special-features/rough-guides-reader-awards-2017-the-winners/ **Source: Scotland’s UNESCO sites are the Old and New Towns of Edinburgh; New Lanark; Heart of Neolithic Orkney; St Kilda; the Antonine Wall; and the Forth Rail Bridge. The number of visits and expenditure in Scotland provides the main measure of the health of this industry. Tourism expenditure as a whole reached £4.9 billion, with UK visitors spending £2.7 billion, while international visitors spent £2.2 billion. Discover the off-the-beaten-track beauty or chat with the locals over a whisky or three in the Highlands? A report commissioned by the Tourism Leadership Group setting out economic data and trends on tourism across Scotland. Tourism Secretary Fergus Ewing said the … This strategy sets out a clear ambition for Scotland to be, “…a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people”. This means different areas of Scotland will have different restrictions. Strong markets in Scotland’s leading cities drive year round occupancy, and high room rates in Glasgow and Edinburgh mean that demand for additional accommodation – particularly 4-star and above – point to significant opportunities for providers, developers and investors. Scotland Tourism: Best of Scotland. But in tourism, it is the customer that sets the trends and the industry has to follow. © Scottish Enterprise 2020. Destination On The Left. Gov.scot uses cookies which are essential for the site to work. The recovery of this crucial £11 billion industry requires a multi-agency approach, working with the tourism industry to help those affected today, tomorrow and in the future. Scotland … Need help? Tourism plays a substantial role in Scotland's economy. The strategy centres on improving the performance through improving leadership and digital capabilities across the sector; encouraging and influencing investment in the sector and supporting infrastructure; and on improving the quality of the visitor experience across Scotland. This buoyant picture is reflected by Scotland’s visitor attractions – the museums, historic houses, distilleries, science centres and animal parks. The Old and New Towns of the city constitute a UNESCO World Heritage Site. About Scotland. The latest annual data for Scotland are shown below. Tourism spend worth £10.5bn. Our cities are year-round destinations. Get in touch with our advisers for tailored support. The phrase declaring Scotland as "the best small country in the world" was launched in 2005 by the then Labour first minister Jack McConnell. The strategy is presented in a framework, commonly We’re transforming the online experience for users & this site is currently under development. Tourism Secretary Fiona Hyslop has outlined a multi-million pound package of measures to help support Scotland’s world-class tourism industry. It is an important element in the social, economic, environmental and cultural well-being of Scotland. We also use non-essential cookies to help us improve our websites. Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. Scotland is now operating a 5-level Covid-19 system on a local basis. 1.2. Today the industry supports around 14,450 companies, boosted by our growing reputation as a leading location for global events. Rebuilding Scotland’s tourism industry Scottish tourism is facing up to its biggest challenge ever with Coronavirus impacting the entire industry. Find out information on visiting Scotland, including details of tourist attractions, accommodation and travel from the official gateway to Scotland website. Celebrating Scottish Tourism has grown from the traditional week in March, to taking over the entire month and rightfully so with the incredible contribution the industry makes to Scotland.. Around 1 in 12 of our Registered Businesses are in tourism, employing more than 200,000 people and adding £6billion to the economy – that’s about 5% of the total. Scotland's hotels, restaurants and pubs have been given new guidance as they prepare to reopen. Tourism is an important sector within the Scottish economy. Breaking Tourism Secretary Fergus Ewing has announced when the industry can re-open SCOTLAND’S tourism industry is set to re-start on July 15, the … 1.5. Visitor numbers to both Edinburgh Castle and the National Museum of Scotland reached record highs, each bringing more than two million people through their doors. Edinburgh is the largest tourist destination in Scotland, and the second largest in the United Kingdom after London. Tourism employs 218,000 people, which accounts for more than 8% of Scottish employment across a range of occupations and skills. The industry accounts for around one in every twelve jobs in Scotland, and around five per cent of the Scottish Economy’s Gross Value Added ( GVA). 8.4% of Scotland's total companies (2019), 8.3% of Scotland's total employment (2018). • Edinburgh is the capital city. It has four universities including the University of Edinburgh founded in 1583. Check the 5-level Covid-19 restrictions for each area to plan and book ahead when considering your trip. While many new tourism projects are planned and in progress, demand currently outstrips supply. All in the industry have been revelling in this wee chunk of the planet getting worldwide recognition as a must-visit, bucket-list, incomparable destination. Tourism secretary Fergus Ewing said the green light for accommodation and related businesses such as pubs and restaurants to reopen would be conditional on public health advice and the country moving on to phase three of the route map out of lockdown. Despite the criticism, the new scheme was welcomed by a number of bodies, including tourism agency VisitScotland, Scottish Financial Enterprise and the Robert Burns World Federation. Sir Walter Scott’s blockbuster poem The Lady of the Lake helped, back in 1810 – and visitors have been coming here ever since. Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. 1.3. Find It means there are more development opportunities available in Scotland. To guide and encourage the development of tourism in Scotland, the tourism sector has taken forward Tourism Scotland 2020 [1] . Visitors from “Other countries” including Australia, New Zealand, China and India accounted for 666,000 trips and £539 million spend, growing 4.0% and 9% respectively. Browse the latest tourism industry news, and visit our Media Centre for VisitScotland's latest press releases. With breathtaking scenery and history in every valley and glen, Scotland has long attracted tourists from around the world. The tourism sector was also worth £4.3 billion in direct expenditure from overnight visitors. The cities' major tourist attractions include Edinburgh Castle, Edinburgh Zoo, the Palace of Holyroodhouse, Our Dynamic Earth and the Royal Mile. Scotland tourism started when things got peaceful. There is an old saying that you only see the true value in something when it is gone, and that is certainly true for Scotland’s tourist industry. 0300 013 3385. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. Sustainable Tourism Scotland. We're just going to come out and say it: Scottish food and drink is the best in the world. Despite being 5% down from 2017, overnight tourism expenditure was the third highest since 2011 and just £2 million less than in second best 2015. You can change your cookie settings in your browser at any time. It’s that time of year when travellers are about to descend on Scotland en masse. The tourism industry is a cornerstone of the Scottish Economy, and vital to the economic performance of towns, cities and regions across the length and breadth of Scotland. Discover traditional food and drink in Scotland, including whisky and gin distilleries, award-winning restaurants, dining experiences and Scottish cuisine. A report by Deloitte found that tourism was worth £11.6 billion to Scotland's economy in 2013, and supports over 292,000 jobs. In the Trossachs, the visiting Romantic poets were charmed. The sector is an important part of the Scottish economy, employing more than 200,000 workers and hosting millions of visitors every year from all over the world. We use cookies to give you the best experience when you browse our website. Wild Scotland, the representative body of the wildlife, adventure and activity tourism industry, is committed through their own declaration to advocate for change across the tourism industry. Call out more about cookies, Culture, Tourism and Major Events Directorate, https://www.roughguides.com/gallery/most-beautiful-country-in-the-world/, https://www.roughguides.com/special-features/rough-guides-reader-awards-2017-the-winners/, https://whc.unesco.org/en/statesparties/gb. The ‘Cult of the Picturesque’ took off. https://whc.unesco.org/en/statesparties/gb, Your feedback will help us improve this site, Tourism in Scotland: the economic contribution of the sector, Foreword from the Chair of the Tourism Leadership Group, Chapter 2: The Value of Visitors to Scotland[4], Chapter 3: The Tourism Sector in Scotland[14], Chapter 4: The Contribution of Tourism in Scotland, Appendix 1: Defining Tourism and the Wider Visitor Economy, Find By continuing to use this site, you agree to our use of cookies. 1.4. media caption Coronavirus: Tourism in Scotland could reopen by mid-July Scotland's tourism businesses, including pubs, hotels and restaurants, have been told to … The TLG was formed in 2011 to bring together tourism leaders from the private and public sector to drive industry-wide collaboration and alignment. The home building industry in Scotland directly and indirectly contributed around £5 billion to the Scottish economy in 2006 – about 2% of GDP – greater than that of higher profile industries such as agriculture, fishing, electronics and tourism. It's true! Published February 2020. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. All rights reserved. The Scottish tourism industry has reacted with anger to comments from first minister Nicola Sturgeon advising against booking holidays overseas next month. Total overnight tourism trips in Scotland reached 15.5 million in 2018, a 3% increase from 2017. Scottish Tourism Industry The tourism sector is one of the most important for the Scottish economy with around 14 million people visiting the country each year. out more about cookies, Coronavirus (COVID-19): what you need to know. It remains in effect until further notice. It plays an important role in the economies of Scotland’s major cities, while also making a substantial contribution to sustaining employment and economic activity in Scotland’s rural communities. UK residents made 12 million trip, while overseas visitors made 3.5 million trips. We have worked with industry and trade unions to ensure that this guidance is evidence-based, fair and ethical, clear and realistic. With millions of visitors each year, the economic contribution they bring and the way they spend their time here – there’s a lot about Scotland’s ever-evolving tourism industry that deserves to … The industry accounts for around one in every twelve jobs in Scotland, and around five per cent of the Scottish Economy’s Gross Value Added ( GVA). Europe provided the largest single market area for visitors to Scotland in 2018 with 2.2 million visitors or 64% of all international visitors, up from 59% in 2017. Want to trace the footsteps of royalty and clansmen at Edinburgh Castle? As shown by the number of leading brands, the tourism industry in Scotland has experienced consistent growth, currently contributing £4.1 billion to the economy every year. 2017 was also another strong year for Scottish hotels, with RevPAR and occupancy levels having increased in the main cities across the country. VisitScotland's analysis of wellness vacationing is supported by opinion elsewhere. 2017 visitor attraction figures showed exceptional performance across Scotland. 1.1. 1.1. The report said that the sector could be worth £23.1 billion by 2025. • increased total employment in the tourism industry from 185,100 in 2011 • increased total tourism turnover from £6.221m in 2011 A new approach TS2020 was informed and led by industry, reflecting the sector’s appetite for growth and commitment to developing Scotland’s tourism offer. Total spending by tourists reached nearly £5 billion in 2018, and the value of the sector to the wider economy is estimated to be £10.5 billion. It plays an important role in the economies of Scotland’s major … Any data collected is anonymised. European visitors increased 19%, with their expenditure reaching £1.1 billion, down 2% year on year. North American visitors totalled 623,000 trips spending £555 million, decreasing by 9% in visitors and by 14% in spend. The Cabinet Secretary for Culture, Tourism and External Affairs in the Scottish Government has requested some information from VisitScotland to assist with a forthcoming debate about the future of the Tourism Industry … The tourism and hospitality industry is set to emerge … Collectively, all of these statistics are painting a very positive picture of growth for the sector. Peak season. It will be kept under review. The tourism and hospitality industries in Scotland have been handed a provisional date for reopening of 15 July. Pittsford, New York, United States About Podcast Destination On The Left … Improve productivity and employee engagement, Growth Sectors Statistics Database, Scottish Government, Regional GVA (income approach), Office for National Statistics, Great Britain Tourism Survey, International Passenger Survey, Office for National Statistics, Economic Trends Survey, January 2020, Scottish Enterprise (unpublished data). Latest stats and facts on Scotland's tourism industry. It is expected that the recovery will take some time and many businesses will require significant support to restart their operations. The tourism industry is a cornerstone of the Scottish Economy, and vital to the economic performance of towns, cities and regions across the length and breadth of Scotland. The number of nights spent in Scotland rose by 1.2 million (+2%) to reach 65.4 million, driven by a longer average length of stay of domestic visitors in 2018. TS2020 is industry-led, with progress being supported by the Scottish Tourism Alliance ( STA) [2] , and overseen by the Tourism Leadership Group ( TLG) [3] . Spending by tourists is around 5% of GDP and the sector accounts for more than 7% of employment in Scotland. This guidance is for the tourism and hospitality sectors in Scotland. Scotland's tourism businesses, including pubs, hotels and restaurants, have been told to prepare to reopen on 15 July.

scotland tourism industry

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scotland tourism industry 2020