Keracolor Color + Clenditioner is a non-lather conditioning cleanser designed to instantly infuse color into hair with every wash. ... Color + Clenditioner can be applied to dry hair for a bolder color. Sulfate and paraben free! The longer Color + Clenditioner sits on the hair the more color it will deposit. Color + Clenditioner is an alternative to color-depositing shampoos, which tend to dry out already-stressed colored hair. All the heroics but without the cape, Keracolor’s Krystal Water Complex™ neutralizes those offenders, leaving behind gorgeous “hello there” hair. Here are some tips: apply to DRY HAIR & let it sit, then rinse. Keracolor's motto is 'do no harm', so their products are vegan and never tested on animals. Keracolor Clenditioner helps neutralize water's dulling & drying effects to regain that sexy ''hello there'' hair! I would work the clenditioner for about 3-4 minutes on dry hair and just chill with it in for about 10-15. It washes away post process dye with a no-lather whisper at the backbar, neutralizing chlorine & trace minerals lurking in tap water & stopping oxidation in its tracks. HOW DOES IT WORK? This created vibrant color that stayed in my hair for a while even with regular washing with a shampoo that has sulfates. Evades fade, boosts brilliance, re-hydrates & restores, captures color, seals shine, smooths & detangles.