Affiche 7up Peter Max. Copyright © 1995-2020 eBay Inc. All Rights Reserved. In the mid 1970s, 7 Up (AKA 7UP or Seven-Up) was one of the fastest-growing soft drink brands. But if you look at “Uncanny in Cans” a second time, and you look in the girl’s swirling yellow hair, you realize she has a blue peace dove in there, which was a popular symbol for the antiwar movement. They agreed that the people at JWT knew what was going on in American culture and captured it. Pat Dypold was one of the most prolific UnCola artists, and she also created some of its most stunning billboards. (Courtesy of Bob Treat). + 7 S 0 P O N S O A R P A 7 E E D-1-1 U J-1 0 F J-1-1. Mettre à jour le lieu d'expédition 7 C 0 O M M A N A D P A 7 E I T É-1 U J-1 0 F J-1-1. TV commercials at the time featured actor Geoffrey Holder talking about "Uncola nuts" (lemons and limes) versus cola nuts, so calling this "The Uncola Hut" was fitting. (Courtesy of Bob Treat). When they’re fully opened, I roll them this way and that way and in reverse, to the point where I can get them to lay flat. It was considered un-American and blasphemous for Lady Liberty to be holding up and, in effect, endorsing a product. If yours got selected, you got $2,000 to take it to the next level and finish the artwork. Too Darn Hot by John Alcorn published on 2017-10-31T00:12:26Z. I was attracted to the bright colors of the artwork, and so I bought one, called “Visit Un City.” When I moved into my off-campus housing at KU in Lawrence, Kansas, I put it on of the wall—actually only part of it, because it’s so huge. “7Up had to differentiate their product from ‘The Establishment’ colas they were competing with at the time, which were Coke and Pepsi.”. Films. Available . Buy It Now. Love Potion #9 by John Alcorn published on 2017-10-28T02:08:41Z. So 7Up didn’t put the copies of that billboard up all over the country. $425.00 + shipping . They were meant to last 90 days at the most. I couldn’t even figure out what it said, whether the name was “Dybold” or “Dypold.” I started researching the artwork on the Internet, and I came up with no results, so I put the billboard back in the box. They were totally in lockstep with the youth culture. Treat: Some of the billboards are, yes. Some museums will probably want to gather the clothing, album covers, and advertising of 1969, which this would play into. This one features pop art design by John Alcorn. or Best Offer +$7.74 shipping. Rebellion was in the air, and J. Walter Thompson Advertising Company and 7Up took advantage of it, getting in line with the youth movement. Rebellion was in the air, and 7Up took advantage of it.”. His list of citations and acknowledgements in music and theatre includes both Jazz Report (Male Vocalist of the Year) and Dora (Outstanding Music) awards. (Courtesy of Bob Treat). John Alcorn. Click a location below to find John more easily. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Treat: “Un & Un Is Too” by Kim Whitesides is awesome. Then, they’d move on to the next panel to the right. But even some of the unused ones have aged poorly because they’ve been in a wet, damp garage or laying over rafters. John A. Alcorn. Much of that success may be due to their extraordinary marketing campaigns featuring art from big names like John Alcorn, Charles White, III and Milton Glaser and the ambitious “United We Stand” series of cans featuring 50 different designs. Then, the poster offer for the following year listed that billboard at the reduced rate of $3.50 because they had a bunch of them they couldn’t use. There may be bigger collections out there, but they may be holed up in a basement somewhere with silverfish crawling over them. The last one I’d call out is “The Light Shining Over the Dark,” which is a boy and a girl dressed in angelic outfits and drinking through straws out of a central translucent bottle of 7Up. That Friday, a group of us clipped the panels together with binder clips and stiff pieces of paper and hung them up. A billboard by Barry Zaid called “Un for the Good Old Summer Time” shows a little girl in a hammock surrounded by a pastoral scene, which was totally different from the psychedelic ads like “Turn Un.” During the mid-1970s, premiums focused on bicycles, which 7Up executives believed were going to be a big thing for people who wanted to pollute less and get healthy. 5 out of 5 stars (1,440) 1,440 reviews. “The Light Shining Over the Dark,” for example, was pulled from the Bible. John Alcorn in Texas 27 people named John Alcorn found in Houston-Galveston-Brazoria, Dallas-Fort Worth and 9 other cities. When you look at it, the first thing you’d think of is the Beatles’ “Yellow Submarine,” and then if you think Beatles, you think Peter Max. For additional information, see the Global Shipping Program. The psychedelic rainbow trailing behind the bicycle on the “See the Light” billboard was pretty stunning, too. About A Quarter To Nine by John Alcorn published on 2017-10-31T00:25:31Z. Even though they were going after the youth market, they didn’t ignore the parents. Oh, yeah! Thanks to the Internet, in the last six years, he’s been able to acquire 25 of the 53 known UnCola billboards. Trusted seller, fast shipping, and easy returns. (Courtesy of Bob Treat). Her eyes are multicolored, psychedelic eyes, which was a play on the Beatles tune, “Lucy in the Sky with Diamonds,” where they sing about “the girl with kaleidoscope eyes.” Each time you look at it, you see more detail. (Courtesy of Bob Treat), Aside from the 21-by10-feet “Size A” billboards, 7Up reproduced the images in smaller posters as well. The reason they’re so rare is they were made of paper and meant to be disposable. See more ideas about Illustration, Illustration art, Vintage illustration. Max says that he developed the concept and it got stolen, while many other people say absolutely not. That was a safety measure designed so a car approaching from behind would see the flag flapping and give you a little more distance. Someday, I’ll contact them and see if they want to put these images on their cans or sponsor museum exhibitions of the billboards. I hope to collect a whole set of 53 unique UnCola billboards and document them in chronological order. $1195.00. Vintage 7UP UnCola Lawn Chair Clip on Bucket Ashtray Collectible Tin 7 UP … Treat: In 1973, after my sophomore year of college, a friend of mine handed me a pamphlet that offered huge 7Up billboards to the general public. Then, in October, the company started selling sets of 4 “Fallpapers”—34-by-21-inch replica posters of their billboards. The artist was John Alcorn who illustrated this in 1969 as a free-lance artist. The seller will not accept returns for this item. The title is a riff on the 1964 Beatles song, “One and One Is Two,” and the guitar players are probably supposed to be John Lennon and Paul McCartney, as this came out when the Beatles were at the height of their popularity. (February 10, 1935 – January 27, 1992). (Courtesy of Bob Treat). Save john alcorn 7up to get e-mail alerts and updates on your eBay Feed. In 1973, 7Up was testing out a new slogan, “See the Light,” and the company also believed bicycles were about to surge in popularity. Get the item you ordered or get your money back. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. He was one of many brilliant psychedelic artists who blindly submitted their work to the J. Walter Thompson Company for the UnCola campaign—though all of his submissions were rejected. They’d list 12 to 15 posters that they were offering in the various sizes. If you can’t say something nice, don’t say it at all. We didn’t get it, but our parents did. If it weren’t for hippies, 7Up, the clear lemon-lime soda pop many use to calm the stomach flu, might not exist today. found in U.S. and International Marriage Records, 1560-1900. The bulk of it was issued in 1969, 1970, and ’71, and then tapered off by the middle of the 1970s. It shows a 7Up bottle pouring out, tilted downward at a slight angle. found in 1860 United States Federal Census. The first owner was an exec with 7up and used the extra sheets to do a collage for the wraparound stairs to the basement. (Max didn’t work on that, either.) Buy It Now. PepsiCo owns the rights to 7Up in the rest of the world, but in the United States only, the Dr. Pepper Snapple Group owns 7Up, and their headquarters is only 4 miles away from my office in Plano, Texas. Treat: I see his name associated with the billboard “Wet Un Wild,” because of its association with “The Yellow Submarine” animated movie the Beatles put out, based on their song, sung by Ringo Starr. To our parents, our music was like grating fingernails on a chalkboard. I have the only two copies of one of them, which is called “Like No Cola Can.”, This is not “The Yellow Submarine”! They’re just too big to do anything with. Top: John Alcorn’s UnCola billboard “Uncanny in Cans” has both “the girl with kaleidoscope eyes” and the peace dove of the antiwar movement. of James Lusk Alcorn and Diannah McDaniel (Woodward) Alcorn. None of the other bottles in the other billboards are translucent. The highway billboards, 21 feet wide and 10 feet tall, were made up of 12 paper panels, which were pasted up piece by piece. Available. The artwork is beautiful though…. John A. Alcorn. Jul 14, 2017 - John Alcorn, illustration for 7up – The Uncola, late 1960s. Measures 17" long, 5" wide. There may be some industry insiders that may have one of each of these, but they haven’t dug them out yet. Bob Treat only has half of Pat Dypold’s 1969 billboard “Turn Un,” so he Photoshopped it with an image from a poster-offer page. VINTAGE 7UP Uncola Fabric POP ART John Alcorn Peter Max look 7 up Psychedelic . €5.00 EUR. By then, they were just selling off inventory through poster offers and premium catalogs. No additional import charges at delivery! The actual billboard panels are marked with code numbers like “69-1.” That means it’s the first billboard issued in 1969. That tagline is a takeoff of the 1966 phrase by LSD guru Timothy Leary, “Turn on, tune in, drop out.” Just imagine seeing that billboard over a schoolyard today and what kind of uproar it would make. Quickview. 1969 21'x10' 7up Uncola Psychedelic John Alcorn Billboard Poster Soda Ad Sign . The 1973 UnCola poster offer, which encouraged young people to buy 7Up billboards for their dorm rooms or apartments. John Alcorn’s tracks All About Ronnie by John Alcorn published on 2020-04-15T23:31:39Z. $1000.00. To make the most of this collection, I only concentrate on that period, from 1969 to about 1975. There’s a long list of artists whose billboard designs were selected and many of the artists have gone on to great fame in the graphics community: Milton Glaser (also known for the “I [heart] NY logo” and the “Mad Men” Season 7 poster; co-founder of Push Pin Studios), Seymour Chwast (co-founder of Push Pin Studios), Isadore Seltzer (Push Pin), John Alcorn (Push Pin), Barry Zaid (Push Pin), Kim Whitesides, Jacqui Morgan, Simms Taback (who created the first McDonald’s Happy Meal box, which is in Smithsonian, and received the Caldecott Honor for his children’s books), Skip Williamson (underground comix), Robert Abel (the 1982 “Tron” movie), Charlie White III (featured in the permanent collection at MOMA), John Craig, Ray Lyle, Heather Cooper, Nancy Martell, Roger Chouinard, Bob Taylor, Tom Kamifuj, Bill Bosworth, Ed George—and probably several others. I don’t collect 7Up stuff from the ’50s or from the ’80s, just this one little narrow niche. Through it, you can see the radiant starburst in the background. VINTAGE 1970'S 7UP THERMOMETER. ), I can see why 7up had to go so hard on the advertising front; their actual product was/is ghastly. Finally, a 2010 search uncovered an expired Craigslist ad offering three 7Up billboards in Florida. You could look up and see the bright colors, neat graphics, and the 7Up logo, and that’s all you needed to know. ASHTRAY RED WHITE NOS PETER PAN CONTEMPO 7UP SEVEN UP COLA OLD VINTAGE SODA. Apr 24, 2017 - American commercial artist and designer, and an illustrator of children's books. I know of a 7up billboard of this era available near me – how can I reach Bob? Dallas architect and collector Bob Treat—who can be found on eBay and Flickr—was one of the college kids attracted to the bold, colorful graphics on the paper billboards offered for a few bucks in a 7Up pamphlet. Pre-Owned. They’d come across an UnCola billboard and go, “What the heck is this?” and look it up online. (Courtesy of Bob Treat). Treat: Oh, yeah. That’s right, 25 of the 21-by-10-feet monstrosities. For the UnCola campaign, the J. Walter Thompson Company (JWT) invited up-and-coming artists to submit creative designs. John Alcorn-designed 7-Up imaging on a refreshment wagon shown in a 1973 snapshot taken at an event in Eau Claire, WI. I’ve also acquired a 7Up “premium” booklet that offered UnCola-branded items, including toy 7Up dispensers, sweaters, shirts, hats, and patches—anything that they could put their product name on. Treat: I’ve collected the “poster offers” that generally came out about once a year. Ev'ry Time We Say Goodbye by John Alcorn published on 2017-10-31T00:29:16Z. Above: Pat Dypold’s “Butterfly & Bottle” turns a soda bottle into a psychedelic butterfly. The billboard, credited to Ray Lyle, features the same characters seen in 7Up’s 1971 “7Up Go On Out to the Lobby” movie intermission film. FAST 'N FREE. John Alcorn (February 10, 1935 – January 27, 1992) was an American commercial artist and designer, and an illustrator of children's books. The workers would get up on the billboard catwalk and start with the lower-left-corner panel. The images were offered to college students as posters, as “Fallpaper” to cover their textbooks, and as the actual giant, 12-sheet, 10-foot-tall billboards. Treat: Over the next few years, I hope to flush out the other 25 or so that I don’t have. $94.88 + $18.98 shipping . It’s the light showing out of the dark. I think they were just throwing anything against the wall to see what would be popular. When they were on a billboard and you were driving by at 50 miles an hour, you didn’t have to read that it’s Joe Blow Insurance Agency before it’s time to get your eyes back on the road. Vintage 7up Rainbow Rack Sign Rare 7UP Memorabilia . 01 Just One Of … Source. And they were doing some of the same psychedelic graphic elements you see in these billboards years before “Yellow Submarine” came out. The ad executives didn’t create these taglines out of nothing. In 30 to 90 days, the paper would start to fade, and the next advertiser would come along. I didn’t have enough room to hang the other half. Available. Add to Wish List Compare this Product. John A. Alcorn. For those later billboards, I have to use expiration dates on the poster offers to say, “All right, it was issued no later than this date.” So if the poster offer expired on December 31, 1973, I knew that it came out between 1969 and 1973. $1,295.00. (Via Shlomit Auciello’s blog). Pre-Owned. Ashcroft Ppdn7up0760 / Ppdn7up0760 Brand New. It’s the nothing that makes it something Pat Dypold’s 1971 billboard, “The Light Shining Over the Dark,” references the Bible and is the only Uncola billboard featuring a translucent 7Up bottle. View John Alcorn’s profile on LinkedIn, the world's largest professional community. In 1969, the Salt Lake City establishment objected to this Pat Dypold billboard, “Lady Liberty.” They thought it was heresy to show the symbol of American democracy endorsing a product. Auciello is the author of Old Hippies: A Collective Memoir. Source. Perhaps someone who read it can help with my 7up poster mystery. Free shipping. Son. If you want to identify an item, try posting it in our Show & Tell gallery. They would keep pasting over each billboard until the paper became too thick. Shipping to: United States, Canada, United Kingdom, Denmark, Romania, Slovakia, Bulgaria, Czech Republic, Finland, Hungary, Latvia, Lithuania, Malta, Estonia, Australia, Greece, Portugal, Cyprus, Slovenia, Japan, China, Sweden, Korea, South, Indonesia, Taiwan, South Africa, Thailand, Belgium, France, Hong Kong, Ireland, Netherlands, Poland, Spain, Italy, Germany, Austria, Bahamas, Israel, Mexico, New Zealand, Singapore, Switzerland, Norway, Saudi Arabia, Ukraine, United Arab Emirates, Qatar, Kuwait, Bahrain, Croatia, Republic of, Malaysia, Chile, Colombia, Costa Rica, Dominican Republic, Panama, Trinidad and Tobago, Guatemala, El Salvador, Honduras, Jamaica, Antigua and Barbuda, Aruba, Belize, Dominica, Grenada, Saint Kitts-Nevis, Saint Lucia, Montserrat, Turks and Caicos Islands, Barbados, Bangladesh, Bermuda, Brunei Darussalam, Bolivia, Egypt, French Guiana, Guernsey, Gibraltar, Guadeloupe, Iceland, Jersey, Jordan, Cambodia, Cayman Islands, Liechtenstein, Sri Lanka, Luxembourg, Monaco, Macau, Martinique, Maldives, Nicaragua, Oman, Pakistan, Paraguay, Reunion, Uruguay, Russian Federation, Excludes: Angola, Cameroon, French Polynesia, Libya, Mongolia, Suriname, Guyana, Mauritius, Chad, Madagascar, New Caledonia, Iran, Western Sahara, Laos, Congo, Republic of the, Seychelles, Sudan, Venezuela, Somalia, Burma, Cuba, Republic of, Yemen, Liberia, Sierra Leone, Central African Republic, Niger, Saint Pierre and Miquelon. Your eye doesn’t perceive it at first, but the sub is a green 7Up bottle. “The suffix ‘Un’ struck a chord with the youth. Creatives at the agency mined the popularity of the Beatles’ psychedelic phase and appropriated the “peace, love, and understanding” zeitgeist of the youthful antiwar counterculture—all in the name of selling sugar water. Your email (will not be published) (required), An Un-Conventional Thirst: Collecting 7Up's Most Beautiful, Hallucinatory Billboards, It’s Delightful, It’s Delicious, It’s De-Lovely, The Sources of Psychedelic Art? Generally, I was able to build up this collection because somebody was cleaning out their deceased parents’ attic or basement. Available . The UnCola: 7Up and the most psychedelic, LSD-friendly ad campaign of all time John Alcorn’s “Uncanny in Cans” billboard seems to reference “the girl with kaleidoscope eyes” from the Beatles’ “ Lucy in the Sky with Diamonds ” 7up has existed as a drink since 1929, but it wasn’t until 1936 that it … This item will be shipped through the Global Shipping Program and includes international tracking. I don’t know if they realized what they were agreeing to. I probably picked “Visit Un City” because it was at a special price. Rare Bakelite ashtray 70s Seven Up 7 Up Designed John Alcorn Pop Art coca cola. Drugs, But Also Picasso and the Fire-Bombing of Tokyo, Medicinal Soft Drinks and Coca-Cola Fiends: The Toxic History of Soda Pop. Favorite Add to The Fireside Book Of Children's Songs Collected And Edited By Marie Winn BountifulBooks. What does one do with so many highway billboards from the ’60s and ’70s? On my Flickr page, I explain the references. Finally, I convert the files into JPEG images and post them online. 7 UP. The company even sold an UnCola vinyl album with counterculture rock music of the day. Pancartes. Eventually, I’m hoping to organize a traveling museum exhibition—ideally around the joint 50th anniversary of “The UnCola” and Woodstock. I seem to be the only nutcase who’s collecting these, so they contact me and I’ll tell them exactly what it’s worth. Good condition for its age with normal wear. For the four years I was living off-campus at the University of Kansas, the billboard was, in effect, my wallpaper. The client would then judge them without any names attached. 7-Up the Uncola… 7up is delicious, Charlie. The Seven Up Co. sold 4 different sizes of most images to the general public. Description 1973 7up floppy bucket hat, from the uncola series possibly by John Alcorn or Pat Dypold, small size21" interior band c.. $65.00 $65.00. An item that has been used previously. Ancestors . “You could look up and see the bright colors, neat graphics, and the 7Up logo, and that’s all you needed to know.”. I think the nostalgia frenzy will open up some opportunities for a multimedia presentation that explains how the counterculture and advertising influenced each other. Treat: I know of a few people who have some billboards that I don’t have copies of. In 2019, there will be major media hype over the events of the summer of 1969: the Moon Landing, the war protests, and Woodstock. (Courtesy of Bob Treat). That was the background for our mixers and our breakfasts throughout the weekend. He’s juxtaposing the miracle of electricity with the idea that opening this can will make something extraordinary happen. 1971 Vintage 7UP METAL THERMOMETER - WORKING - John Alcorn Art Advertising Soda. ADVERTISING POSTER 7UP UNCOLA-SUNBURST RAINBOW FLOWERS This is a current print which has been digitally edited. From shop BountifulBooks. It was massive. More than half of the “Size A” billboards in my collection are one-of-a-kind. Or at least, these folks haven’t surfaced and made themselves known—let me put it that way. The manufacturers didn’t have machines big enough to print 21-by-10-foot sheets, so they typically made each billboard in 12 panels at 43 inches wide by 59 inches tall. 1930-69. UnCola billboard images also were used to produce advertising premiums such as beach towels and puzzles, like these items offered in a 1973 7Up catalog. The wings of the giant butterfly, whose body is a green 7Up bottle, are divided into four quadrants: The top left has stars and stripes, the bottom left a sunrise, the top right fireworks, and the bottom right big red flowers. The billboard shows a flapper girl, probably 9 feet tall, wearing a twinkly, sequined see-through slip dress with a long train behind it, surrounded by clouds dotted with starbursts. From United States. John Alcorn - Evolution By Design is a celebration of the life and work of legendary graphic designer and illustrator, John Alcorn (1935-1992). So I called half a dozen people with the same last name in the same area code until one of them said, “Yeah, that was me. They were working in the same era as the “Mad Men” TV show, but they just happened to be in Chicago. Join Facebook to connect with John Alcorn and others you may know. Bob Treat: The UnCola campaign was a last-ditch effort to save 7Up in the late 1960s. Treat: I’d say a little bit, yeah. In Kim Whitesides’ “Un & Un Is Too,” stand-ins for John Lennon and Paul McCartney make psychedelic magic with their 7Up-bottle guitars. The other billboards sold for $8.50, and this one was offered for $3.50. Please enter 6 digits for the postal code. Something went wrong. Howard Spies formerly Worthington OH c. 1976-2000 btreat29, 9 years ago After that, I photograph them on a homemade vacuum table, which is basically a piece of pegboard with a Shop-Vac hooked up to it, which holds the paper flat. People working on the campaign were giving that billboard away at parties and to friends, because they had so many of them left over. He … Very few of them have actually been hung up, even on a dorm wall. $1,200.00. Brother of James Alcorn, Robert Joseph Alcorn, Richard F. Alcorn, James Lee Alcorn, Thomas Alcorn, George Randolph Alcorn, Emeline Thomas Alcorn, Lucinda Catherine Alcorn and Hannah Augusta Alcorn [spouse(s) … Within a couple of years of the first UnCola ad, their sales rose 30 percent. In addition to his accomplishments in the areas of packaging, corporate and dimensional design, Alcorn designed the opening titles for several Federico Fellini films. It was so big he could only hang the skyline on the upper right side in his off-campus housing. From shop LUVintage. Milton Glaser’s “Like No Cola Can” shows a 7Up can with a light switch and a finger flipping it on, while an electric rainbow shoots out of the top. If they don’t pop out in the next 15 or 20 years, they’re probably not going to pop out at all. It made a statement rather than hanging a little calendar-sized poster on the wall. Un for all When the billboard was hung up in Salt Lake City in 1969, the city fathers basically said, “Get that crap down,” and forced 7Up to remove it. Enregistrer cette recherche. (Courtesy of Bob Treat). $199.99 0 bids + shipping . “Size B” is about 5 by 3 feet and considered a “subway size.” “Size C” was a standard 34-by-21-inch poster size, and “Size D” was more like a locker poster at 21 by 11 inches. Vintage Rare Htf Scroll Top 2-sided 7up Soda Meats Groceries Advertising Sign. John Alcorn 1935 ~ 1992 Evolution by Design An overview of the artist's work, as presented by the artist himself in the Fall of 1991 at the Puck Building in New York City. Brand New. It was called a “rain-lap diagram” because it was designed so that rain or hail or snow would sheet off from top to bottom instead of water rolling underneath the paper—kind of like shingles on a roof. View all 1,696 images Top record matches for John A. Alcorn. 1st "paper" Wedding Anniversary gift. The tagline—which references the “Turn On, Tune In, Drop Out” motto of LSD guru Timothy Leary—implies there’s something besides 7Up in that glass. I not only (vaguely) remember these billboards, I even still remember the jingle from one of the commercials: I have not tried to clean it. See the seller’s listing for full details and description of any imperfections. Can anyone help me out with the history of the Canadian image? The most unusual UnCola billboard is called “It’s Delightful, It’s Delicious, It’s De-Lovely,” and it’s probably one of the last ones produced, signed by a woman named Joanne. Treat: Lisa Simpson had a line that applies to this: “It’s very unconventional in a conventional sort of way.” The ad execs at the JWT Advertising Company were the Midwest Mad Men.