Who wants to be an influencer when you can be a follower? Ltd. Marketing Managers are required endless marketing efforts to increase brand awareness and visibility in such a way that have a positive impact on consumer’s mind while trying to squeeze the marketing budgets. So they decided to go for something bold and innovative that will help them fill the gap between them and a whole different audience. In those areas, Spotify will debut ads that position the platform as a destination for music discovery, using taglines like “Vem de Spotify” in Brazil, which translates to “It Comes from Spotify.”. 2016 was a brilliant year if you like innovative marketing campaigns. In its new global brand campaign “Please Leave”, WeTransfer highlights how its file-sharing service helps people save time and use it for something creative. In the video, the restaurant’s famous signature sandwich decomposes over 34 days. Targeting men in the male grooming category, the new Philips advertisement encourages men to follow their gut instincts. Maybe they’ll spark something new for your brand! According to the World Health Organisation, Sao Paulo is the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths. Also read: 8 Social Media campaign case studies that turn Heads & Spark engagement, Your email address will not be published. ANALYST Modified 17 Jun 2019, 11:46 IST. Innovative Hotel Digital Marketing Campaigns to Inspire Us. Who pays for beers when they can get them ‘ -almost- for free? June Sauvaget, Spotify’s global head of consumer and product marketing says: “This multifaceted campaign sets the stage as we seek to deepen our connection with the people who already know and love Spotify and cultivate relationships and moments of discovery in areas of the world where we are looking to expand.”. We believe this idea has the power to make a true impact, and the reactions & engagement with the campaign so far are a testament of its success”. But there is also a second part of this campaign, aiming for Spotify’s young audience in Brazil, Mexico, Columbia, Argentina, France, Italy, Thailand, Philippines, Indonesia, South Africa and Spain. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. With an increasing number of emerging channels and technologies in the hands of marketers, today’s campaigns are, in their vast majority, extremely innovative and impactful. One marketing campaign won’t do it. This creates a unique challenge: How can you have a fresh, innovative content marketing strategy for an old-fashioned brand? As was the case for Burger King. The answer isn’t a random collection of ideas; it’s a comprehensive strategy that incorporates them. Well, this clever move by the brand got them over 2 million views on YouTube, an array of mentions from fans, and over 21 million impressions on its hashtag – the campaign was a big success in terms of reach and engagement. How? Look for inspiring examples of companies that launched uncommon marketing tactics, and see what you can learn from them. Social media marketing means creating and sharing content on social media to drive engagement. The purpose of this type of campaign is to spread a cohesive message across multiple points of customer contact. Customers can order, pay and pick up their order from the restaurant without any kind of verbal communication or waiting. However, at Walker Sands, we specialize in finding creative ways for B2B companies to market their businesses … Many brands opt to remain conservative or ‘play it safe’ when it comes to their campaigns for fear of tarnishing their reputation—but now is not the time to sit back and hope for the best. If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the … Joining forces with Parley for the Oceans, the company celebrated the Week of World Oceans Day. Although 2020 has been a year full of ups and downs, there were still plenty of innovative and creative marketing campaigns that we can draw inspiration from for 2021. Consumers today don’t like being marketed. And that’s the great thing with the Braille bricks.”. In a press release, Philips says the campaign is themed around making life better for men, by letting them express their feelings, but says it’s taking a more “positive” approach than recent more “preachy” campaigns. Five great exam­ples of brands – IKEA, Vir­gin Amer­i­ca, Insta­gram, Net­flix, and L’Oréal – using inno­va­tion to pow­er their mar­ket­ing cam­paigns. And Lego did their best to prove it. And maybe they were right. They are also designed to be inclusive so parents, teachers and fellow students who are sighted are able to interact as well. Humor influences the people's behavior in a positive way ; normally only the left hemisphere of our brains is activated - the side we use for logic, analyzing etc. The game was played by them on the brand’s Instagram page using the “Pull and Zoom” feature. 5 Examples Of Innovative Marketing Strategies. The campaign also includes print advertisement depicting many more stories from a follower’s life. They introduced Flip, the mattress which retails on Amazon exclusively, sold for the discounted price of $399. And so are children. Over 50,000 people signed up for the free trial to simply enter the competition. So unique, so engaging. The Objective: To engage the audience and to increase social media mentions. So what’s the one thing that you have that your competitors don’t? It aims to fuse all aspects of marketing such as advertising, PR, social media, and traditional channels so that all work together to present a unified messaging experience. The basic tenets of it, such as crafting powerful messages and arousing curiosity still remain. YouTube social media campaigns. If you continue to use this site we will assume that you are happy with it. By Pat Hong from Linkdex. For business-to-business companies, it may seem difficult to develop truly unique marketing campaigns on par with popular consumer brands. Global and national companies can do this easily, but it's important for smaller businesses to also think outside the box. Add to that, the fact that you can use free Email Marketing tools like Moosend to send your campaigns, and the ROI really skyrockets. Pedigree’s sentimental “Brings it back” aims to raise awareness on the benefits of a dog and encourage adoption with a clever and touching way. Aiming to help visually impaired children learn Braille through play, the beloved toy company released Braille Bricks. In this context, Brewdog decided to create a safety message that highlights the risks of drunk driving during Brazil’s Carnival festival. Trying to foster a greater sense of belonging within the beauty community, Sephora says on Instagram: “We’re thrilled to share our “Identify as We” campaign, which celebrates the transgender and non-binary community and our long history in beauty together. The name of every cereal is in a smaller font and the iconic characters are now bottom-left. This will be a recurring competition and each month three entries will be awarded exclusive prizes. So you must always keep an eye on them! A welcome email is one of the most popular and effective email marketing campaigns all companies should use. Aegean, the largest Greek airline is a company … With this campaign, they launched a series of Instagram live sessions where people could directly ask questions and share their thoughts with mental health experts. Their mattresses range from around $900 to $1.800. Right now, brands and marketers need to focus on offering short-term communication and innovation to secure long-term success in this unpredictable period. Check out our top ten marketing campaigns of 2019. Lyrical, funny and emotional, the campaign moves away from traditional masculine stereotypes. If they are unable to deliver they can lose market share to a … According to Joe Alexander, CEO and founder of Nest Bedding: “There’s a lot of people who shop on Amazon, but it’s more of a commodity purchase. More than half of all of its global retail sales in 2017 came from digital channels while in the U.S the company generates more than 60% of its sales via digital channels. And companies are doing their best to raise awareness while also doing creative marketing. The Hedvig, Churchill and Admiral insurance marketing campaigns are each distinct, and they all effectively explain what each brand offers. A welcome email is one of the most popular and effective email marketing... 2. The new design uses a bowl of cereal as the focal point. After some more recent campaigns? The rebranding marketing campaign aims at making the packs instantly recognizable. said Michelle Deignan, TWIX® Brand Director, more than 60% of its sales via digital channels, 70 per cent of customers could locate the new packs more easily and that they increased “purchase intent” by 50 per cent, Grow your Company’s Sales by $$$% with Referral Marketing, Brand Marketing: The Ultimate Guide To Spellbound Customers, Marketing Metrics: 73 Metrics to Get your KPIs in Order. In 2020 email marketing focuses on quality over quantity as well as expanding loyalty programs. With numerous travel agencies, airlines, and hotels in line, there is fierce competition for brand awareness. The campaign also features 3 short film clips that pair songs with everyday moments. This requires knowing your audience and keeping up with their expectations and need the whole time. Children love being able to make something and unmake it if it’s wrong and make it again. The art is in finding new ways to use your available resources to drive better business outcomes. The marketing landscape is witnessing a continuous shift. The greatest marketing campaigns are those that are memorable. We were running out of ways to show the catalog to people online, so we sought out something different.”. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. November 24, 2020 Creating a successful travel marketing campaign can be a challenging task for most of the travel marketers. You can clearly see that it’s a pretty neat and minimal email that delivers the message clearly and at the same time is satisfying to the eye of the reader. The 23 Best Marketing Campaigns So Far 1. One of the most innovative Snapchat campaigns of 2017 saw Netflix use a 3-D World Lens to transport viewers into the world of Stranger Things. Experiential marketing, also called "engagement marketing," is a marketing strategy that invites an audience to interact with a business in a real-world situation. With a proven expertise in the field of Brand consulting, Digital Marketing and Website Design and Development, our team of designers, developers, and creative heads work towards delivering maximum results, tailor-made to all your business needs. This means, around 60% of Burger King’s mentions were negative. Image source: Instagram. Here are the best marketing campaigns of 2019.. You’re at a bar and your friend says something absolutely outrageous. But don’t worry, you’ re not alone in this. One way in which Rolex reconciles its classic image with modern marketing strategies is by producing beautiful product images for social media. From the Marlboro Man and the Nike’s “Just do it” slogan to the “Got Milk” and the Old Spice’s “Man your man could smell like”, marketing campaigns have the power to reach innumerable audiences, create trends and needs and define the market. The science is about closely monitoring the outcome and using that data to inform your future campaigns. “IHOP’s name change campaign was the best marketing campaign of the year, possibly the best this decade.” “No!” you shout, filled with more testosterone than a viral LinkedIn post. Luxury travel marketing campaigns. To share this experience with a wider audience, KLM also created a short film showing the conversations of real travellers in the booths. It aims to fuse all aspects of marketing such as advertising, PR, s… 1. Your email address will not be published. And yes, it’s because it involves dogs. Sometimes, all it takes to make a movie successful is great advertising. In this campaign, and in all of Coke’s marketing, it built a foundational shared experience that almost everyone has with its product and made it shareable. Using participatory, hands-on, and tangible branding material, the business can show its customers not just what the company offers, but what it stands for. Leveraging their knowledge and experience to create better marketing campaigns is a great opportunity for your company. Technology today works wonders. Inspired by memes, the campaign uses the “Me, Also Me” format to show how the platform offers music for every mood. Yes, they are all very different from each other. The Campaign: In March 2020, the famous American fast-food restaurant Burger King, shocked its audience with a time-lapse video of a Whopper. A 360° Marketing Campaign is a complete marketing campaign that uses a mix of marketing elements to achieve its goal. Increasingly, they’re light on brand-focused messaging and heavy on value-driven content that addresses the needs, interests, and questions of their intended audience. If you’re interested in trying out this fresh and highly effective marketing strategy for yourself, take inspiration from ten real-world examples we’ve gathered. We have chosen 5 of the brilliant digital marketing campaigns of Nike from the latest years to show you how the brand attained success: Nike Air Jordan and Facebook Messenger Bot Collaboration Every year companies, both big and small, launch marketing campaigns to the public -- some are forgettable while others hit hard as intended and attract attention for the brand. The video is a beautiful ride that follows the cast as they put on makeup, drive, dance, go to the beach and kiss, accompanied by Shirley Bassey’s “This is my life”. With a new, creative condom pack, Argentinian brand Tulipán highlights the issue in a truly special way, since the box can only be opened with four hands. From Facebook and Instagram to Twitter and Snapchat there are so many great platforms out there to promote your video content. If this is a campaign that fits your business then you only have to grab our discount newsletter template, add your styling and send it to your email list for free. A fresh, innovative and forward-thinking digital marketing campaign, executed seamlessly, has the power to inspire, educate, entertain and attract audiences to a brand like nothing else can. An innovative marketing campaign can set a brand apart from its competitors and leave a lasting impression on consumers. It’s typically a simple, straightforward transaction that, if done right, should get you fast results. Along with the print advertisement and special offers for the day, for the campaign, McDonald’s also created a short online film that celebrates the guardians of the night and those working hard in the most remote and forgotten corners of Singapore. We all know how sales go these days. They don’t have your brand. In addition to launching the new campaign and debuting a new manifesto, all United States stores closed for an hour on the 5th of June for a day of diversity training. While this new product created a backlash for various reasons, these “consent condoms” make a creative and powerful statement about how “it takes two to tango”. The Objective: Zoom’s main goal was to increase brand awareness and get more of its TG to try the app during the pandemic. What’s more, the two organizations urged people to sign up for beach cleanup opportunities over the summer season. We use cookies to ensure that we give you the best experience on our website. You see, the rebranding of its entire range of cereal brands for the European market makes for the company’s biggest redesign in its 113-year history. The campaign, run in Mexico, Brazil, Italy, Spain, and Colombia, also included a limited-edition pack. “So it only seemed appropriate to provide consumers a way to combine the two, literally.”. Instead, they focus on recommendations from people they trust. This report provides eight examples of highly innovative or i m p a c t f u l marketing campaigns across different industries. That’s why Spotify decided to make them the star of their new global ad campaign “Everywhere”. Hey men, it’s ok to express your feelings! When drivers clicked on the incident, they could see real media coverage of the fatality and a message reading “Don’t let it happen again. The device was limited edition and the only way to get your hands on one was by following Twix on Instagram and wait for the official rules of the contest. The Objective: To spread awareness of its initiative to remove artificial preservatives from all of its food products by the end of the year. If there is one thing you should remember after reading this post is this. The Campaign: For Valentine’s Day, Hershey’s India started an Instagram quiz where couples ask each other 9 fun questions to discover something new and interesting about their relationship. American Apparel Gets To The Point Fast. That’s something Pedigree knows and decided to spread the word with its new campaign “Brings it back”, a beautiful animated short. Best marketing campaigns & blunders in the food & beverage industry 5. Pepsi. Smirnoff Mindtunes. They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service . 11 Creative and Catchy Marketing Campaigns 1. 8 Innovative LinkedIn Marketing Campaigns By Todd Wasserman 2013-10-14 20:42:16 UTC It is now conventional wisdom that any marketer worth her salt is actively marketing … Before Covid, the global luxury travel industry was booming, with a 4.6% annual growth rate expected until 2025 … “IHOP’s name change campaign was the best marketing campaign of the year, possibly the best this decade.” “No!” you shout, filled with more testosterone than a viral LinkedIn post. When Instagram Stories was released in 2016, it completely changed the game for businesses. The soft drink brand hit the ground running during the Superbowl with the campaign, Is Pepsi OK?, a response to the age-old Coke vs. Pepsi wars. The first 10 chosen creative marketing campaigns of 2016 are very diversified – showing examples of product innovation, digital innovation and social issues. Email is a major channel of communication today. 1. And with a few simple and clever ads it puts the spotlights on playlists like Feel Good Dinner and Sad Indie. To inspire your Covid-19 marketing efforts, here are five noteworthy campaigns that you need to know about. Though 2020 has played out much differently than most of us anticipated, there’s still been many examples of innovative and engaging advertising campaigns. Want to send cool email campaigns like the pros for free? Combining clever marketing with product development the pizza delivery giant launched a new loyalty program called “Points for Pies”. This includes posting text, images and videos as well as paid advertising. To advertise a new venture allowing fast food fans to speed up their order using their mobile phone, Burger King used the “quiet Finns” stereotype. But dogs can help their owners retrieve their lost happiness. To make it even more successful they paid close attention to the design of this newsletter. Here are the best marketing campaigns of 2019.. You’re at a bar and your friend says something absolutely outrageous. The Campaign: Pass Pass Pulse is an Indian candy brand. “But promotions in the past felt a little stale. Wilson Mateos, VP of Creation for ad agency Leo Burnett explains: “The idea was to first pique their curiosity and then raise awareness.It’s not by mere chance that the regions with the greatest history of alcohol-related accidents are those that have the greatest flux of vehicles during the Carnival, because they’re areas with many bars and festivities. Matching with the brands’ colors white and purple the 3D printed device is, for now, only used experimentally. Also, being innovative or creative is not synonymous with spending more money. But there’s still a lot of work to do if you want to stay ahead of the marketing curve in 2020 and create memorable and effective marketing campaigns. The Hedvig, Churchill and Admiral insurance marketing campaigns are each distinct, and they all effectively explain what each brand offers. Well-thought-out marketing campaigns during the period are critical for brand awareness. By placing recycling machines from which users could get a beer in exchange for plastic bottles. The best ideas for a guerrilla marketing campaign are not expensive. Seasonal marketing: While National Fruitcake Toss Day isn't exactly exciting, there are plenty of observances and themes for every month of the year that can help you come up with creative and authentic blog articles, social media posts, email campaigns, and more. With the help of the Waze app, during the 15-day festival the “Throwback Crash” campaign mapped 50 fatal crashes that occurred over the previous years. Insurance feels confusing to many people, so insurance brands that use their marketing to tell their stories memorably and efficiently may be more likely to resonate with consumers.. Are You Looking For Innovative Ways To Engage Insurance … Results: In just a month of the campaign’s launch, the candy brand won over 1300+ entries across platforms with a reach of over 14 million reaches and 26 million impressions. The iconic 200-page IKEA catalog doesn’t want to sit on your mailbox anymore. Please log in again. In an effort to have the catalog have a longer life, IKEA has created a shoppable version that used a product questionnaire built into Pinterest to learn the user’s preferences to build personalized user boards or recommendation boards and products. Apple’s innovative, self-contained marketing technique is the epitome of integration. Otherwise it was terrible, so dive into the best marketing campaigns of 2016. Toni Flyckt, Burger King Finland’s marketing director of Burger King Finland said: “It’s a bit of exaggeration, of course, but there’s an honest truth behind it. That’s what this article aims to provide. Their overall engagement boosted with over 50,000+ profile visits. Offline marketing appeals to a wide audience, generates a strong ROI and gives opportunities for integration. 2020 unravelled some innovative and socially driven campaigns that can inspire marketers from all around the world. Most innovative social media campaigns of 2020 SOCIAL MEDIA MARKETING Today, at the heart of any brand’s digital strategy, no matter how big or small, lie the creativity and campaigns they have to offer, and this year brands are kicking it up a notch! You can learn a lot with a highly creative marketing strategy. Getting creative with your marketing campaigns can help your business attract new customers. Cats are curious. Integrated marketing communications, often shortened to just IMC, is a marketing approach that involves creating a unified and seamless brand message. So, Whiskas, based on feline curiosity and with a playful touch, created its own digital assistant, MIA, exclusively for kids. Fusing social media, marketing, ad space and customer base, the … Marketing is so powerful. Russian airline S7 has over the past few years established a track record of launching some high impact and really innovative marketing campaigns. Highlighting its company’s values of putting people first with its time-saving tools, WeTransfer keeps building its business around its target audience and delivers a strong message. Tell us which one did you like in the comments below! Insurance feels confusing to many people, so insurance brands that use their marketing to tell their stories memorably and efficiently may be more likely to resonate with consumers.. Are You Looking For Innovative Ways To Engage Insurance Buyers? A research conducted by Kellogg’s found that 70 per cent of customers could locate the new packs more easily and that they increased “purchase intent” by 50 per cent. 3 Trends Shaping Marketing Innovation That Is Powered By Automation. Video marketing can be used just about anywhere. Required fields are marked *, Building No – 82, Lower Ground Floor, Okhla Phase 3, New Delhi, Delhi India 110020, 106, Ground Floor, Vikas Center, Swami Vivekananda Rd, BEST Colony, Santacruz West, Mumbai, Maharashtra India 400047, 79 Wellington Street, West Toronto, ON Canada M5K 1B1. Micro-influencers can act as friends to their followers. As a matter of fact, for every $1 you spend on email marketing, you can expect an average return of $32. Virgin – Seize the Holiday Live video has quickly become a trend in the digital world, and this ad from Virgin … Halo Top's Innovative Campaign Halo Top built a consumer-driven brand based on a quality product, evangelical consumers and clever, grassroots marketing for an innovative … Share user-generated content from your fans and followers. The Lung Cancer Alliance- LCA wanted to educate people that lung cancer can target... 3. We’ve got new data. Here is an amazing guide to get started with Pinterest Marketing! It can even make learning fun. Here are four of our favorite creative marketing ideas that you should consider implementing in your campaigns this year and next.

innovative marketing campaigns

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